Retail commerce supported by augmented reality offers significant advantages. Benefits that, generally, concern both the reduction of costs for companies that deal with retail and a better shopping experience for the customer. Travel restrictions due to the pandemic have also changed ways of buying . With a surge in e-commerce and home delivery , two types of Retail that show the opportunities of the digital road undertaken Zellebrate.

Retail is nothing more than the retail trade. It is a segment of the sales market that is investing in the concrete possibilities offered by technological innovation. So much so that Retail, focusing on advanced apps, wearable devices in AR and Virtual Reality , has transformed logistics, production and sales.

With the focus above all on the customer’s shopping experience . In fact, with the growth of production and products on the market, the needs of consumers also increase. To meet these new challenges, Retail has invested in new technologies in augmented reality. Thus revolutionizing the prospect’s buying habits. In fact, the physical stores of the best known and most innovative brands have changed their way of approaching the consumer, to better satisfy and personalize their shopping experience.

Retail is nothing more than the retail trade. It is a segment of the sales market that is investing in the concrete possibilities offered by technological innovation. So much so that Retail, focusing on advanced apps, wearable devices in AR and Virtual Reality , has transformed logistics, production and sales. With the focus above all on the customer’s shopping experience . In fact, with the growth of production and products on the market, the needs of consumers also increase. To meet these new challenges, Retail has invested in new technologies in augmented reality. Thus revolutionizing the prospect’s buying habits.

In fact, the physical stores of the best known and most innovative brands have changed their way of approaching the consumer, to better satisfy and personalize their shopping experience.

Future of retail

The future of retail after the Covid crisis will then depend on the ability to develop innovative business models and make the most of new opportunities, such as the restyling of the store following the three key concepts identified.

The 6 key rules to keep in mind are:

• Retail is not dead, but it must renew itself to survive
• Hard life for impersonal and “boring” shops that focus only on the price lever
• Dealers in difficulty have several opportunities to relaunch their business, however they must know how to choose the right path to take
• You have to learn to deal with Amazon and other digital Big Players, differentiating yourself, focusing on service and niche products
• You have to start and do better… and fast
• Now is the best time to change.