If you have created an excellent online course but still finding it difficult to sell it. Then you need to know that it is not your course which is not selling, it is just that you are not making it visible to the right people.

When it comes to selling online, having a solid marketing strategy is a must.

In this blog, you will get to know about how you can promote your online courses.

How to market your online courses

1-Create A Dedicated Website

Having your own website is very important for your online institute. You would definitely want a place from where your learners can easily get the details about you and your courses. If you are finding it difficult to create your own website, we would suggest you look no further than Spayee. It’s our personal favorite. They would help you in establishing your online business empire.

2-Start Writing Blogs

Only having a dedicated website is not sufficient, Google rewards those sites that publish informative and engaging content consistently. Share detailed information about your courses in your blog posts. It would help your audience to know about what you are offering in your courses. Write about topics that are related to your niche and make sure you use targeted keywords.

3-Create Course Packages

Create multiple courses on various topics that are closely related to each other. You can combine those courses in a package and then sell them at a discounted price.

For example, you have 3 courses worth Rs. 5000 each. You could sell all the courses for Rs.12000. In this way, your learner would get a discount of Rs. 3000.

Hence, this is a great way to sell multiple courses at once and make more money.

4-Paid Ads

Apart from other marketing ways, paid ads are the most effective tools to guide more traffic to your website and increase business. The organic reach of the platform can help you to reach your existing followers only. Hence, you can not depend on the organic reach of the platform because you would definitely want to reach more people.

You can create paid ad campaign in a few minutes. There are various tools that you could use to create necessary images. Today almost every social media platform has paid advertising features. So without wasting any more of your time, make the most out of them and make sure that the ad targeting is spot on.

5-Email Marketing

When it comes to running an online business, an email list plays a very significant role. Work on building a strong email list from day one. It would help you to nurture your leads and then convert them into your valuable customers.

One of the benefits of email marketing is its lower cost as compared to other ways of marketing. Along with this, it would also help you in informing your leads about your upcoming courses and webinars. Look no further than Spayee as it provides exciting marketing features including email marketing. Hence, you could easily send targeted emails to your leads.

6-Stay Connected With Learners After The Sale

Connect frequently with your learners. You could conduct weekly webinars where you can get feedback/reviews from them. During your webinars, you can also inform them about your upcoming courses or updates.

Your learners should feel connected with you. Once they start trusting you, they would start referring you to their relatives, friends, or colleagues.

You can choose Spayee as it offers a public forum and course-wise discussion, web push & mobile push notification.

7-Build Your Personal Brand

Having a personal brand can make the selling process 10 times easier. As it would help you in attracting more leads and customers. Not only this, it would also help you in building trust among your target audience.

Doubtlessly, building a personal brand takes a lot of hard work and effort. But, if you are able to do that, you would reap its benefits for sure.

Also Read: How to promote your coaching institute