Because of their low cost and a great return on investment, explainer videos have risen in popularity as a marketing tool. Their primary objective is to provide customers with information about the company and expand the brand’s reach beyond the original target market. A video’s effect is always greater than that of a text because of the tale it tells and the ease with which the audience can relate to it. There is a growing trend of using explainer videos by companies in their internet marketing efforts to reach their target audience.

Videos that combine audio and visual elements are known as animated explainer videos. They can be used to demonstrate an issue and its solution, show the flow of a procedure, or aid clients in understanding complex data. Additionally, they can be used to navigate through a website or mobile app step-by-step, highlighting all of the features and functions that the site or app offers. Animated figures, graphical visuals, numbers, text, statistics, or screen recordings with embedded animations and sound effects can all be included, depending on the demand.

Explainer videos that use animation

An animated explainer film can be classified into one of five forms.

The point of view of the customer is taken into consideration when creating these animated videos with characters. Using these animated characters, a story explains the problem and illustrates how your solution might resolve it. Customers can connect with the characters since they are real people.

Non-character-driven animated movies are excellent for illustrating the steps in a procedure using displayed images.

Videos of your website or web app can be created by using screen recordings and presenting them in a logical, step-by-step fashion. It would be best to use movies like this to get people interested in signing up for and using your services.

This type of film primarily uses screen recordings presented in a systematic walkthrough of your mobile app. This is the ideal way to demonstrate your app’s functionality to potential customers before registering and purchasing it.

Incorporated animation and sound effects are common in these video graphics, which tend to be educational and rely heavily on data, text, and statistics. They’re utilized to simplify complex information for customers.

Explainer videos that are animated have several advantages.

First and foremost, animated explainer videos serve as terrific marketing tools for any business looking to expand its reach. Second, they aid in a company’s growth by enhancing its visibility in the marketplace. With a video, a product has a better chance of attracting attention than a product without one. Finally, explainer films with a large number of views will appear higher in Google search results, attracting the attention of potential buyers who are looking to learn more about a particular product and possibly make a purchase. They have the potential to create an instant connection with the target audience.